Cooking With Goblins Branding

Our video game developer cooperative needed some branding assets to use on social media and on our website. To this end, I created a palette for us to use in our branding and tried to strike a balance between cute and off-beat in our graphics.

We had an existing logo and a brand image of goblins cooking — or being cooked?! — to work from, both created by my colleague Lani Feldstedt. I modified these images to bring them more closely in line with the style we had decided on and created additional branding images for us to use. Chief among these was a banner, which I created in several different dimensions for use on different sites.